You may have heard by now, but my youngest brother is basically an Internet sensation. I mean I can see why. He is pretty great (except for the time he pretended to slam the restaurant door on me when we went for food post marathon).
First it starts with some local media coverage.
Then it goes viral online, somewhat obscurely.
Then it gets more attention and is featured in more mainstream media.
After briefly reading the online responses, I've grabbed a screenshot of my favorite take away: